Playbook

Automated deal-sourcing pipeline

Turn listing alerts and owner data into a qualified, tracked pipeline.

  1. Define a buy box: asset type, markets, size, price and target returns.
  2. Set saved-search alerts on Crexi and LoopNet; add owner and debt-maturity lists from a data provider such as Reonomy or PropStream.
  3. Route alerts by email or webhook into Zapier or Make. Add an AI step that summarizes each listing against your buy box and assigns a fit score with reasons.
  4. Write qualified deals to your CRM (HubSpot or Salesforce) with source, score and next action.
  5. Review weekly. Tune the buy box and prompts based on which deals actually advanced.

Educational framework only; not lending or investment advice.

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